DITO Launch
Client: DITO Telecommunity | 2020 | Branding, Launch Campaign
In 2020, DITO Telecommunity was set to be released to the public, my agency at the time was tasked to come up with the campaign and launch materials for the brand. I was part of this team and was one of the creatives who created significant work that helped build DITO's official branding.
These were initial key visual studies provided for the brand that gave DITO its' official look. The brief was to develop an imagery that gives off a fresh tech start-up vibe.
Sim Card Design
As a young creative, I was lucky enough to be part of the team tasked to design the brand's sim card packet. The mockup on the right is the official approved sim card design at the of the launch.
Below are more sim card design studies with varying shapes that were also presented to the client.
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Animated logo studies for DITO Telecommunity's Prepaid and Postpaid services. These were made up of chat bubbles and there was a play on the transition from these visual assets to the logos.
The gallery of social posts below are a few of many that we had to create to make the brand's presence known online. These range from hygiene posts to promo key visual and others are more experimental to challenge the client's approved look.
DITO 5G KV
One of DITO's exclusive release was their 5G feature. The brand wanted us to propose a whole new look for this campaign with an edgier approach. This was the study I came up with that the client liked a lot.
