Charmee Pad-Ibig Diaries
Client: Charmee | 2024 | Corporate Social Responsibility
This was an initiative brought to life by the women of BlackPencil's creative team. There was still a continuous rise on the number of teenage pregnancy which escalated further due to the lack of proper education on reproductive health and resources to avoid unwanted pregnancies. This was a problem encountered by Roots of Health, a non-government reproductive health organization based in Palawan.
Together with our team in BlackPencil Manila, we started Pad-Ibig Diaries, a campaign that helped correct information on sexual health, contraception, consent, and healthy relationships in an engaging way.
I was part of the team that flew to Puerto Princesa, Palawan to help set up for the event and launch in Palawan National High School, the country's second biggest school.
Aside from designing three covers, I got to write the content for each. The stories written tackled topics on consent and communication, intercourse preparation and understanding how pregnancies happen.
