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Solmux Advance: Advance to Galing
Client: Unilab | 2023 | Pitch
In 2023, I was pulled in to work alongside the pitching team for Solaire Resort North's launch campaign. These are the materials I have crafted and edited as part of the pitch.
Key Visual
The key visual shows the progression from the restrictive nature of experiencing cough and other respiratory tract disorders that comes along with it to feeling relief from being free from it.
The arrows serve as the visual magnifier to show 'advincing' to galing.
Sing Galing Storyboard
The story follows an aspiring singer who's about to make her big debut but is restricted by her cough and phlegm that's taking over her throat. Solmux Advance is part of the solution the brand's ambassador, Marian Rivera, presents to advance the relief of her condition.
Celebrity Key Visual
This key visuals makes use of the same elements with the proposed creative magnifier while featuring the brand's ambassador, Marian Rivera.
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