Client: Birch Tree | 2022 | Pitch
This was for a pitch back in 2022 where the agency pursued my idea for the presentation. The idea was that adulting can be hard but navigating this new chapter with Birch Tree Fortified Adult Boost, you are stepping up by choosing the best milk with nutrients nee
Storyline 1:
Commute na may onting emote
Role of Brand: Increase immunity for the commute to work
The story is framed in a train station just when a commuter is forced to squeeze himself in a packed wagon. After a glass of Birch Tree, he resorted with a ginalingan na solution by cycling his way out of the situation.
Storyline 2: Sweet Egg
Role of Brand: Part of a healthy meal that you prepped
This situation shows a guy prepping his meal for the day but makes a minor mistake: *adds sugar instead of salt* and even worse, he toasts his egg to a crisp. But mister Ramsey rises above this small mistake and ginalingan on his dish redo with the help of Birch Tree.
Storyline 3: Boost Mode!
Role of Brand: Part of a post-workout boost!
The story features a girl doing stretches after an extensive workout. Her tights get ripped after one long reach and she feels a pang of humiliation. She exits the frame and returns with a new fit and a new burst of energy thanks to a glass of Birch Tree.
